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Social networks and media relations management

Presentation

This lecture will immerse the students into the world of media relations. Once the students fully understand what this term encompasses, they will discover the various types of communication supports, will be given advice on how to develop a strategic communication plan, as well as ten key recommendations for successfully writing a press release. The students will delve into the land of influencers and will discover the joys of crisis communications. The purpose of this class is to help students acquire a good understanding of the usefulness and power of media relations, learn to master the main tools and will be given tips on how to capture the attention of journalists and influencers.

Form of assessment

3 ECTS, except for the APRI Masters (4,5 ECTS).

In brief

Year Fourth year

Teaching languageFrench

Teaching term Six-monthly

Number of hours 12.0

Teaching activitySeminar

ValidationFinal oral examination

Mandatory teaching

Contact(s)

Responsible(s)
Vinzerich-Yverneau Aurore

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