Communication plan

Presentation

Practical application of the theoretical knowledge acquired in the previous year. Students are divided into groups and must organize themselves as a communication agency to respond to a communication problem submitted by a public organization. The communication strategy and its planning will be presented to the "client" during a restitution in front of a jury.

Bibliography

• Libaert T., Le plan de communication. Définir et organiser votre stratégie de communication, Dunod, 2017.
• Dagenais B., Le plan de communication. L’art de séduire ou de convaincre les autres, Presses Université Laval, 2000.
• Adary A., Volatier B. et Mas C., Évaluez vos actions de communication. Mesurez pour gagner en efficacité, Dunod, 2012.

Educational formula

Practical application ; briefing session with the "client", sessions for following up on the group assignments, presentation to a jury.